Search Engine Optimization (SEO) is vital to your online success. That is because people use different words when they search for products online, so you need to be aware of the 'keywords' that must be in your website copy. Getting the right keywords into your text is vital in order to increase your visibility and achieve a higher ranking in search engine result pages.
What you should know while you are putting your EasyStock website online.
We have made navigation easy for your website so that your visitors will not get lost.
We have given you the tools to ensure your website is enhanced for search engines.
Now it’s up to you:
An Internet site’s positions in Google search results are determined by a number of factors designed to provide end-users with helpful, accurate search results.
- Page Ranks rely on a link structure as an indicator of an individual page's value including how many hits, links and number of pages on the site (best if have a minimum of four pages with good content).
- Google combines PageRank with sophisticated “text-matching techniques” to find good pages that are relevant to the search words.
- Frames are a waste of time and money because they are not good for search engines.
- Meta Tags – description and keywords must be different on each page of your website
- Title Tags – must be different and interesting for each page of your website
- Flash – search engines skip over flash movies, Avoid a flash introduction at all costs.
- Words and content make the difference between a good website and an ordinary one.
- No matter how many diamonds online, the search engines won’t find you without content. Words, words and more words about diamonds and certificates for a start. *Search engines seem to like the biggest text and boldest words first.
- Images will be found only if they have an alt tag describing the picture.
- Content developers should make content understandable and easy to navigate.
A cautionary note: Check GOOGLE for its“Quality Guidelines” to avoid being penalized and not showing up on the search engines for any number of reasons that change from time to time.
Pay Per Click Advertising (PPC)
YCS can design PPC campaigns for our clients that need additional assistance in ranking high with search engines. We create keyword centric PPC campaigns that are integrated into the strategy we use to build your website. YCS can set-up and manage your PPC campaigns for you. PPC can be a highly effective way to reach the right target audience looking for your service or product. We are here to make sure that the message you are sending is consistent with the clicks you are attracting.
Link Building
Link Building is an area of Interactive Marketing that requires a detailed plan and strategy. Link building aligns your website with trusted, relevant, reliable connections to other websites in your industry. YCS works with clients to research, analyze and recommend industry links that would be beneficial in further promoting an interactive marketing strategy.
E-Newsletter Campaigns and Marketing
Electronic newsletters are an essential element of online branding. A regularly produced E-newsletter promotes brand awareness, hits your target audience and brings traffic to your site. That is assuming that the E-newsletter is reflective of your brand and is managed properly. YCS can create an E-newsletter campaign that is easy to manage, track and produce.
Website Reports and Analysis
Websites have a tendency to become stagnant and ineffective because often they are not treated as a marketing campaign that produces qualified leads for a company. Regular reporting and analysis of search engine position, site traffic and conversion rates allows you to see the effect that your interactive marketing strategy is having on your target audience. Through reporting and analysis we are able to refine your online approach and deliver positive, measurable results.
